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[Amrit Panesar <apanesar AT 4195tech.com>]

Just taking a glance at them on my phone, I thought the block lettering on 
the NIC comes off as a little too playful. Almost like Legos or some child's 
toy. Though don't get me wrong, I understand they are colorless examples, 
just as of now I think the block lettering is a bit more playful then 
professional.

None the less, the first half reading 'open' is very elegant, I approve of 
this part.

Keep up the good work, I think this the correct direction to be heading in 
the logo department.

Thanks

--Neo

Sent from my iPhone

On Jun 16, 2012, at 9:56 AM, Richard Lyons <richard AT the-place.net> wrote:

> I had been fiddling with it again, of course, when Falk's mail came in.
> I have simplified the shapes of the 'e' and 'n'.  I have also moved the
> "node" to the junction of "open" with "NIC"  -- the point at which
> "open" plugs in.  
> 
> I would keep the option to use either the two-line or the one-line
> version, depending on context.  The isolated small logotype with the
> node attached to the N can be read as oN, which sounds positive, and is
> the initials for Open Nic.  
> 
> The position of the node in the small logotype can be top left, even if
> the node slides to the two other locations when the whole logo is drawn.
> They are clearly all the same family.  Alternatively the node can be
> left centre in both the single-line version and the small logotype, and
> slide to the top only when the two-line version is used.  It should not
> be at the top for the small logotype, since then it reads "No", which is
> negative, and not the right order for Open Nic
> 
> On Sat, Jun 16, 2012 at 17:21:53 +0200, Falk Husemann wrote:
> 
> [...]
>> your try to express openness and networking looks good.
>> 
>> I especially like the tries in thoughts3.pdf in the bottom on the left.
>> The open o really works out. Also the try with shadow/extrusion (on the
>> big N) works and gives the logo a little more plasticity.
> 
> I think the small check in the joint of the letters NIC is an artefact
> from the conversion to pdf or the rendering by google or by the browser.
> It was not intended.  I could look at a 3d effect, though I dont feel it
> is lacking.
> 
>> 
>> What looks a little too fancy is the color. What is the expected
>> perceiption of it? I mean, colors are great. But they age and come out
>> of style. Could your concept work with more conservative choice of
>> color or even without colors?
> 
> My view is that the colour is optional, and need not be immutable.  I
> would use it when colour was available and choose a colour to match
> whatever else was in the context.  We could change it with the seasons,
> or the average temperature of the surface of the earth, or whatever. It
> has the advantage of adding focus, and emphasising the connection point
> between open and NIC.
> 
> I have added some colourless samples on the sketch thoughts4.pdf at the
> same URL
> https://docs.google.com/folder/d/0B0D2_zh4skGSd0xwRTI0RXJLNEU/edit
> 
> I have also shown a very rough idea to further open the 'o' -- a bit
> more like the old logo.  I do not much like this at the moment.
> 
> richard
> 
> 
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